BLIND TASTE TV
Thairath TV Program
Project Details
Category Public services & utilities Client Thailand Association of The Blind Agency BBDO and Proximity Thailand Production Longdo Production Country ThailandAssociate CD / Art Director : Apichai InthutsinghAwards : Adfest Awards 2015 TVC Bronze Award / Promotion Gold Award / Media Silver Award / Brand Content Best use non fiction film / Effective Lotus / AME Award Media Bronze Award / Spike Asia 2015 Silver Award Brand ContentVisit WebsiteProject Description
Describe the campaign/entry: IN THAILAND, BLIND PEOPLE ARE OFTEN PERCEIVED TO BE INFERIOR. THEIR MAIN JOB IS SELLING LOTTO, BEGGAR, PLAYING MUSIC WITH OPEN HAT. BUT WE KNOW THEY ARE BETTER THAN THAT. IT’S ONE OF THE MAIN PROBLEM IN OUR SOCIETY. PEOPLE IGNORE THEM. THE TV SHOW SITUATION IN THAILAND IS CRITICAL, THERE’S NO MUCH TO SEE, NO INTERESTING THING, SOAP-OPERA BECOME ONE OF THE DRUGS THAT PEOPLE ADDICTED. WE NEED SOMETHING DIFFERENCE.
Results:
IN THAILAND, BLIND PEOPLE ARE OFTEN PERCEIVED TO BE INFERIOR. THEIR MAIN JOB IS SELLING LOTTO, BEGGAR, PLAYING MUSIC WITH OPEN HAT. BUT WE KNOW THEY ARE BETTER THAN THAT. IT’S ONE OF THE MAIN PROBLEM IN OUR SOCIETY. PEOPLE IGNORE THEM. HOW TO MAKE THEIR LIVE BETTER? “LOSING ONE SENSE ENHANCES THE OTHERS” TOGETHER WITH THAIRATH (THE BIGGEST NEWSPAPER AND CABLE CHANNEL IN THAILAND) AND THAILAND ASSOCIATION FOR THE BLIND, WE CREATED “BLIND TASTE”. THE WOLRD FIRST FOOD CRITIC SHOW THAT USE A VISUALLY IMPAIRED TO BE A HOSTED.
AFTER LAUNCHING A TV SHOW, WE TRY TO FIND A WAY TO MAKE DIFFERENT FOR VISUAL IMPAIRED. SO WE PROMOTE IT TO INSTAGRAM (PEOPLE LOVE TO POST A PHOTO OF FOOD) BUT ALL IN BLACK BACKGROUND. JUST A TEXT DESCRIBE THE TASTE. WE HAVE BEEN INVITED TO MANY NEWS CHANNEL AND MANY SHOWS, MANY COLUMNS WROTE ABOUT HOW GREAT IT IS TO TASTE WITHOUT SIGHT.
AFTER LAUNCHING 3 TAPES, NOW WE HAVE 3 HOSTED SHOW, ALL VISUALLY IMPAIRED, WE GET ALL POSITIVE FEEDBACK FROM EVERY REVIEW. OUR HOSTED ARE GETTING FAMOUS LIKE (THAI GORDON RAMSEY). THE CHANNEL SIGN A NEW CONTACT COVER THE NEXT SEASON. VISUALLY IMPAIRED GOT A NEW JOB THAT THEY SHOULD BE PROUD. EVERYBODY LOVES IT. THEY TRY TO EAT WITHOUT SEEING THE FOOD.
